Filling in contents in your website may take time, knowing you will have to think on every single detail what you are going to put in. To guide you with that, here are the important pages that need to be present in your website.
Homepage – your homepage is considered as one of the most important pages above all, as this is where the convincing part happens. You want to make sure that as soon as the prospect lands on your page they will be hooked all the way through. So how do you do that? There are 3 objectives you need to put in your landing page. 1. Benefits that will surely excite them. 2. Navigation around your site should be available and 3. Credibility should be established.
About Us – The about us page is one of the most viewed in your website. Customers want to know about you and a bit of your background to know how everything started. The experience you have gone through to success will be great for this. You can also include pictures from past to present so they can see the transformation over years. The About us page is more about gaining trust from your customers, so be interesting in this page.
Product Description- description of the product is very important to customers. Customers search for clear and sensible answers to their problems, and if you have limited information about your product, then you will lose the opportunity. The more facts you put in, the higher chance of converting them into a buying customer.
Testimonial – Customer testimonials are very good proof of telling how good your product is. No matter how good you speak about your product, the customer's experience is triple the effectiveness than what you say. People are more convinced with what your customers are experiencing as they are the ones who can tell genuinely.
FAQs – this page helps your buyer educate themselves more about your products. The FAQ’s usually gives the customer brief answers to some frequently asked questions.
Opt in Offer- Unfortunately, not all first time visitors will decide to buy immediately. They have to think about the services you are offering, and some will take a look of another site to compare. So in order to keep them in touch, have an offer that they can opt into that will be very useful and relevant to their problem.
Contact Us – Have a contact us form and other contact information where they can call you or email you for inquiries.
Call to Action- Basically you just don’t want your customers reading your website, but you want them to do something after they are convinced with your services. Sometimes for most website owners this page serves as an order page. So learn to maximize your website with effective content or information so the purpose is served.
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